Analytics & Reporting
We help you collect data, analyze it, and turn it into actions so your business makes decisions based on numbers.
Comprehensive Analytics Services Breakdown
  • Setting up data collection tools: Google Analytics / GA4, Google Tag Manager, Meta Pixel, etc.
    • Toolstack Selection & Implementation: Advising on and implementing the optimal analytics stack (Google, Yandex, Adobe).
    • End-to-End Setup: Integrating analytics with business systems (CRM, email platforms, call trackers) for complete customer journey tracking.
    • Audit & Health Check: Auditing existing setups for data accuracy, completeness, and configuration errors.
    • E-commerce Implementation: Configuring enhanced e-commerce tracking for transactions, product performance, and purchaser behavior.
    • Internationalization: Setting up geo-targeting and multi-currency parameters for global projects.
  • Defining Key Performance Indicators (KPIs)
    • Business Goal Alignment: Conducting a deep-dive into business objectives to define metrics that truly drive success.
    • KPI Hierarchy: Establishing a tiered structure of KPIs (high-level, tactical, operational) for different departments.
    • SMART Goals: Aligning KPIs with Specific, Measurable, Achievable, Relevant, and Time-bound objectives.
    • Funnel-Stage KPIs: Defining KPIs for each stage of the sales/marketing funnel (acquisition, engagement, conversion, retention).
  • Setting Up Tracking, Goals, and Events
    • Custom Event Tracking: Implementing tracking for any user interaction (scroll depth, button clicks, form submissions, video views).
    • Enhanced Measurement: Leveraging GA4's Enhanced Measurement for automatic and advanced interaction tracking.
    • Funnel & Path Analysis: Configuring goal funnels to visualize the conversion path and identify drop-off points.
    • Audience Segmentation: Setting up tracking parameters to build segments based on behavior, demographics, and more.
    • Cross-Domain Tracking: Ensuring seamless user tracking across multiple owned domains.
  • Continuous Monitoring of Traffic and User Behavior
    • Custom Dashboards: Building and maintaining personalized dashboards for real-time monitoring of key metrics.
    • Automated Reports & Alerts: Setting up intelligent alerts for traffic anomalies, conversion drops, or data discrepancies.
    • Behavioral Analysis: Deep-dive analysis using Path Exploration, User Cohort Analysis, scroll maps, and heatmaps.
    • Segmentation Analysis: Ongoing monitoring of performance across different channels, devices, locations, and user segments.
  • Developing Analytical Reports: Conversions, Sources, Acquisition Cost, ROI
    • Regular Reporting: Delivering scheduled reports (weekly, monthly, quarterly) with performance summaries.
    • Customized Reports: Developing tailored reports to meet the specific needs of management, marketing, sales, and product teams.
    • Data Integration: Consolidating data from multiple sources (ad platforms, CRM, analytics) into unified reports.
    • ROMI Calculation: Detailed Return on Marketing Investment analysis per channel and campaign.
    • Attribution Modeling: Analyzing channel performance using various attribution models (first-click, last-click, linear, data-driven).
  • Actionable Recommendations Based on Insights
    • Prioritized Roadmap: Providing a prioritized list of recommendations based on potential impact and implementation effort.
    • A/B Test Hypotheses: Formulating data-backed hypotheses for A/B testing website elements, funnels, or ad creatives.
    • UX/UI Optimization: Offering specific, data-driven suggestions to improve user interface and user experience.
    • Campaign Optimization: Recommending budget reallocation, bid adjustments, audience refinement, and creative improvements for ad campaigns.
    • Predictive Insights: Utilizing data to forecast trends, customer demand, and future behavior.
Why Choose Us? Key Differentiators
We don't just set up analytics; we build a decision-making system that becomes your competitive edge.
  • Data You Can Build Strategies On.
    • Context & Interpretation: We provide business insights, not just raw numbers. We connect the data to your objectives and market context.
    • A Proactive Approach: Our reports don't just state the past; they help forecast trends and identify growth opportunities before your competitors see them.
    • A Single Source of Truth: We integrate data from all channels (online & offline) into a unified system, giving you a holistic view of your business, not fragmented silos.
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  • Transparency: You Exactly Know What Works and What Doesn't.
    • Intuitive Visualization: We present complex data through clear dashboards, charts, and summaries. You won't need a PhD in analytics to understand the story.
    • Training & Empowerment: We train your team to read the data and answer basic questions independently, making your company more self-sufficient.
    • Unbiased Performance Assessment: We provide honest evaluations of marketing, product, and other departments' performance, showing the true return on investment.
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  • Helping Make Decisions Based on Facts, Not Guesses.
    • Data-Backed Hypotheses: We replace "I think" with "the data shows." Every recommendation is supported by numbers and rigorous analysis.
    • De-risking Your Decisions: Make product development, marketing, and website decisions with confidence and minimized risk, as they are based on the behavior of your real users.
    • Focus on What Matters: We help you identify the metrics that truly move the needle, so you can stop wasting resources on vanity metrics.
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  • Experience in Complex Segmentation and Multi-Channel Analytics.
    • Deep Customer Understanding: We segment your audience not just by demographics, but by behavior, lifecycle stage, lifetime value (LTV), and source. This helps you find your most profitable customers and understand their journey.
    • Cross-Channel Attribution: We accurately determine which channel, and which combination of touchpoints, led to a conversion using advanced attribution models. This is key to optimizing your budget and increasing ROMI.
    • Segment-Specific Funnel Analysis: We build separate sales funnels for different customer cohorts to identify unique barriers and opportunities for each group.
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  • Technical Expertise and Data Integrity
    • Accuracy & Reliability: We conduct thorough data audits to eliminate tracking errors, duplication, and discrepancies. You can trust the numbers you base your decisions on.
    • Scalable Solutions: Our implementations work for startups and large enterprises alike, handling high-volume data streams and complex business structures.
    • Cost Optimization: We help you select the most efficient tool stack, avoiding unnecessary functional overlap and redundant subscription costs.
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Our Process: A Systematic Approach to Your Data
Our workflow is designed for maximum efficiency and ensures that every stage delivers measurable value to your business.
Discovery & Audit
  • In-Depth Diagnostics: We conduct a comprehensive audit of your existing analytics, tags, and data collection infrastructure, checking the configuration of GA4/UA, GTM, goals, and e-commerce.
  • Business Immersion: We dive deep into your business specifics, monetization model, products, and target audience. We identify your current business challenges and objectives.
  • Infrastructure Review: We assess how your website/app interacts with your CRM, booking systems, call trackers, and other platforms.
  • Roadmap Delivery: We provide a detailed audit report with identified issues and a step-by-step implementation roadmap for fixing them and advancing your analytics capabilities.
Goal & Metric Definition
  • Translating Business Goals into KPIs: We work with you to transform strategic business goals (e.g., "increase profit") into specific, measurable Key Performance Indicators (KPIs) like LTV, CAC, and Conversion Rate.
  • Conversion Funnel Mapping: We design a detailed conversion funnel that mirrors your customer's journey from the first touchpoint to the target action and beyond (retention).
  • Event & Parameter Specification: We compile a list of all custom user events (views, clicks, interactions) and parameters (order value, product category) required to track and calculate your KPIs.
Technical Implementation & Setup
  • Tag Deployment & Configuration: We configure GTM and analytics platforms (GA4, Yandex Metrica) for precise data collection according to the approved plan.
  • End-to-End Analytics Integration: We integrate analytics with your CRM and other systems to connect online user behavior with offline sales and leads.
  • Data Validation: We rigorously test and verify data accuracy before going live. We ensure every tag fires correctly and data flows without discrepancies.
Data Collection & Deep-Dive Analysis
  • Data Accumulation: We allow the system time (typically 2-4 weeks) to accumulate a representative dataset.
  • Multi-Layered Analysis:
  • Behavioral Analysis: We analyze user paths, identify drop-off points, and leverage behavior reports.
  • Segmentation Analysis: We compare the performance of different acquisition channels, devices, geo-locations, and behavioral cohorts.
  • Attribution Analysis: We evaluate the contribution of each marketing channel to conversion using suitable attribution models.
  • Insight Generation: We uncover hidden patterns, anomalies, and growth opportunities that are not visible from a surface-level view.
Reporting, Recommendations & Evolution
  • Customized Dashboards: We build and maintain easy-to-use dashboards with your key metrics, updated in real-time.
  • Strategic Reporting: We deliver regular reports (weekly/monthly) focused on data interpretation and storytelling, not just listing numbers.
  • Results Presentation & Roadmap: We hold strategic sessions to present key findings, provide a prioritized list of actionable recommendations, and define a plan for the next cycle.
  • Support & Iteration: We operate on a principle of continuous improvement: we implement changes, measure their impact, and evolve the analytics system to meet new challenges.
Case Studies & Results: From Data to Measurable Outcomes


We translate data into tangible business results. Here are a few examples of how our work has driven growth for our clients.
  • Case Study 1: E-commerce: 30% Uplift in Conversion via Funnel Optimization
    • Challenge: A major electronics online store faced high bounce rates on product pages and a low add-to-cart rate, despite significant traffic.
    • The Problem: The business owners lacked clarity on where exactly users were dropping off and what was preventing them from purchasing.
    • Our Actions:
    1. Conducted a detailed funnel audit using Google Analytics 4 and heatmaps.
    2. Implemented tracking for micro-interactions: clicks on images, reviews, specs; scroll depth; add/remove from cart.
    3. Segmented the audience into new and returning users and analyzed their behavior separately.
    4. Identified the bottleneck: 65% of new users didn't scroll to key product specifications below the fold, and the "Add to Cart" button had poor clickability on mobile.
    • The Result:
    • After redesigning the product pages and surfacing key specs higher on the page, the conversion rate to cart increased by 30%.
    • Adjusted the advertising strategy based on segment analysis, which reduced the Cost of Acquisition (CAC) by 15%.
  • Case Study 2: Service Company (B2B): 20% Reduction in Cost Per Lead via End-to-End Analytics
    • Challenge: A company selling complex B2B equipment could not accurately determine which ad channels and content were generating qualified leads versus just "cold" inquiries. The marketing budget was being spent inefficiently.
    • The Problem: There was no connection between data from ad platforms (Google Ads, LinkedIn) and the CRM system where the lead's future was tracked.
    • Our Actions:
    1. Set up end-to-end analytics by integrating Google Analytics 4, ad platforms, and the CRM (Bitrix24).
    2. Implemented tracking for key engagement events: brochure downloads, case study views, "Request a Consultation" form submissions.
    3. Defined qualified leads in the CRM based on statuses like "Initial Contact Made" and "Proposal Sent".
    4. Built a Data-Driven attribution model to assess each channel's contribution to generating qualified leads, not just inquiries.
    • The Result:
    • Gained a clear picture of each channel's ROI. Discovered that LinkedIn generated 3x more qualified leads than broad-match search ads.
    • Reallocated the ad budget towards the most effective channels and content formats.
    • Within two quarters, reduced the average Cost Per Qualified Lead (CAC) by 20% while maintaining lead volume.
  • Case Study 3: Media Project: 40% Increase in Time on Site and Pages per Session
    • Challenge: An informational portal aimed to increase audience engagement and content depth to boost user loyalty and advertising revenue.
    • The Problem: High bounce rates; users left the site after reading just one article.
    • Our Actions:
    1. Configured scroll tracking events in GA4, clicks on recommended content, and time spent on page.
    2. Used Path Exploration to understand the top entry-point articles and where users went afterward.
    3. Created audience segments for "Engaged Readers" (>3 pages/session) and "New Users".
    4. Analyzed which topics and content formats (long-reads, listicles, video) held attention the longest.
    • The Result:
    • Based on the insights, we redesigned the site's layout and the algorithm for "Related Articles" recommendations.
    • Implemented a "What to Read Next" block at the end of each article, based on the behavioral patterns of the most engaged users.
    • Average time on site increased by 40%, and pages per session grew by 35%, leading to higher revenue from display advertising.
Frequently Asked Questions (FAQ)
General Questions
Make the right decisions with data
We will implement analytics that gives you full control and transparency of your business.
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